The problem this solves
A deal that passes between a prospector, a closer and an account manager accumulates context — what was promised, what was quoted, what objection came up. Most of that lives in individual inboxes, which means the next person to speak to the customer is working from a partial picture and finds out which part was missing in front of them.
The second problem is reporting. If stage is a field somebody updates when they remember, then time-in-stage and conversion rates are measurements of how diligently the team fills in a form.
What FullArc does about it
Shared history by default
Activities, notes and email threads live on the record, not in an inbox. Connect a mailbox and replies file themselves against the right contact and deal.
Stage history, not a status field
Every stage change is recorded with its date. Cycle time and conversion between stages are computed from what actually happened.
Permissions matched to the job
46 granular capabilities across five roles. A coordinator can move a deal forward without holding the permission that approves a discount.
Sequences that stop when someone replies
Drip campaigns enrol contacts and back off automatically on a reply, so nobody gets a nurture email the day after they spoke to your closer.
One suppression list
An unsubscribe applies everywhere, not just to the campaign it came from — so a person who opted out does not receive the next one from a different colleague.
Handover without a handover meeting
Everything the next person needs is already on the record, which is what makes reassigning an account cheap.
Start to finish
How one job or account moves through FullArc:
- Lead lands. From prospecting, the website, or a connected app through the API. De-duplicated against people already in the CRM.
- Worked through the pipeline. Stages you configured, each transition timestamped.
- Passed between people. The record carries the history. No briefing document, no reconstruction from inboxes.
- Quoted and signed. Documents generated from the deal, signed electronically, attached back to it.
- Reported on. Pipeline value, stage conversion and activity volume from recorded events rather than self-reported status.
Where FullArc is not the answer
There is no territory management, quota tracking or commission calculation today, and no forecast-adjustment workflow. Large sales organisations that run on those will find gaps — worth telling us about, since knowing which ones people actually need is how they get prioritised.
Saying this on a page meant to sell you something is deliberate. A trial that ends in week three because a core requirement was never there wastes considerably more of your time than reading a paragraph does.
Other ways people run FullArc
Service businesses
FullArc for service businesses: enquiry to quote to invoice on one record, with chasing that happens on its own.
Read more →Dealers
FullArc for dealers: a CRM that outlives individual transactions, connected to whatever runs your inventory.
Read more →Distributors
FullArc for distributors: account history, repeat ordering, and invoicing joined to the relationship.
Read more →Multi-brand groups
FullArc for groups: hard data separation between brands, with one platform and one set of practices.
Read more →Describe how your business actually runs and we will tell you plainly whether FullArc suits it — including when it does not. Get in touch, or read what the platform does in detail.