The problem this solves
Distribution runs on established accounts, which makes the usual pipeline framing a poor fit — most revenue is not a set of new opportunities, it is a pattern of repeat orders that either continues or quietly stops.
The failure mode is silence. An account that used to order monthly and has not ordered in three months is the single most useful thing to know, and it is exactly what a system organised around new deals does not surface.
What FullArc does about it
The account is the unit
Businesses, the people inside them and related organisations — including parent and sibling companies, so a group buying through several entities reads as one relationship.
Orders separate from invoices
What was ordered and what has been billed are tracked as different things, because in distribution they routinely are.
History that shows a pattern
Every order, conversation and invoice on the account, so the shape of a customer's buying is visible rather than something you would have to assemble.
Contact that does not need diarising
Drip sequences and campaigns keep in touch with accounts between orders, drawing on live CRM data rather than an exported list.
Terms and chasing
Invoices with tax and multi-currency handling, part payments recorded against the balance, and overdue escalation that runs without anyone starting it.
Push orders in from your own systems
A trade portal or ordering system can create contacts and deals through the API, so a customer ordering online still lands on their account.
Start to finish
How one job or account moves through FullArc:
- Account established. The business, its people, and any related entities in the group.
- Orders recorded. Entered directly or pushed in from your ordering system through the API.
- Invoiced on terms. Tax and currency handled on the document. Part payments reduce the balance as they arrive.
- Overdue chased automatically. Escalating through finance, the account owner and a manager on a schedule.
- Quiet accounts surface. The order history is on the record, so an account that has stopped is visible to whoever opens it.
Where FullArc is not the answer
There is no warehouse management, stock control or fulfilment logistics here — no pick lists, no bin locations, no carrier integration. FullArc handles the customer and the money; an ERP or WMS handles the goods.
Saying this on a page meant to sell you something is deliberate. A trial that ends in week three because a core requirement was never there wastes considerably more of your time than reading a paragraph does.
Other ways people run FullArc
Service businesses
FullArc for service businesses: enquiry to quote to invoice on one record, with chasing that happens on its own.
Read more →Sales teams
FullArc for sales teams: shared history, permissions matched to the job, and pipeline reporting built from real stage changes.
Read more →Dealers
FullArc for dealers: a CRM that outlives individual transactions, connected to whatever runs your inventory.
Read more →Multi-brand groups
FullArc for groups: hard data separation between brands, with one platform and one set of practices.
Read more →Describe how your business actually runs and we will tell you plainly whether FullArc suits it — including when it does not. Get in touch, or read what the platform does in detail.